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Effective President's Day Marketing Print E-mail
Thursday, 07 February 2013 10:36

presidentsPresident's Day is coming up in a couple of weeks, so we wanted to share some tips on how to stand out to your customers.

Leverage Local

Most people have Presidents' Day off. That offers you more potential customers to connect with. If you have a brick-and-mortar location, encourage people to come into your store by offering in-store only promotions in honor of Presidents' Day (which falls on February 18th this year).

If your business is only online, that's okay. Highlight your business's offerings and provide details about your Presidents' Day specials.

Play to the holiday

Customers are inundated with Presidents' Day offers, so don't be afraid to get creative in order to stand out. For example, Presidents' Day commemorates George Washington and Abraham Lincoln's birthdays – so why not send out an email to your customers inviting them to a "birthday bash"? Or offer customers a discount based on the Presidents who appear on paper money.

Note: Creating a sense of urgency for the customer often boosts sales, so limited-time, one-day offers are the way to go.

Reward word-of-mouth

Encouraging positive word-of-mouth is an important part of promoting your business, as people trust their fellow shoppers' opinions and recommendations. Customers love sharing great experiences and deals as much as they enjoy the shopping itself, so consider rewarding customers who shop on Presidents' Day. Offer them a discount on their next purchase, on the condition that they refer a new customer. As well as encouraging repeat business, this also generates awareness.

 
Using Testimonials on Your Website - 2 of 2 Print E-mail
Thursday, 31 January 2013 00:00

Last week, we went over how to collect quality testimonials to include on your website. Today, we'll share how to integrate them into your website. Here are just a few ideas:

1. Add them to your website's home page with a picture of the person.

2. Sprinkle them on different pages throughout your website with a box around the information and perhaps even a light background color to make it stand out.

3. Use video testimonials – a lot of folks don't want to read it, they want to hear it straight from the "horse's mouth".

4. Create a page of Testimonials on your website and list them all. The more, the better!

Although the structure of each of the different types of testimonials varies, the intent is the same amongst all of them – to convince readers that real people have purchased and benefited from the site's products or services.

Don't forget to continue to solicit new testimonials on an ongoing basis and update your site regularly. You'll be glad you took the time to do it!

 
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