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The Internet
10 Easy Ways to Eliminate Email Overload Print E-mail
Thursday, 02 August 2012 07:52

emailguy1. Get a good spam filter. Even if it saves you just 10 minutes a day, that adds up to over 59 hours a year. We offer one for just one dollar a day!

2. Cancel subscriptions to unwanted mailing list, and opt-out of legitimate e-zines. But be careful! Trying to opt out of spam emails will only alert the sender that they have a live address. Also, make sure you are careful to check the "unsubscribe" or "opt-out" box when purchasing items online.

3. Ask your friends to remove you from joke groups or chain messages. Simply explain your situation and, if they are good friends, they'll take you of their message group.

4. Don't post or publish your e-mail on websites. Spammers will steal it and put it on their lists.

5. Don't respond to every e-mail you receive. Yes it's okay NOT to respond to some emails. If it's a group email, don't respond with "okay" or ":)" – it's not necessary unless the sender is specifically asking you a question or requesting a response.

6. Be succinct. Restrict your messages to a few sentences. If you can't, pick up the phone or talk in person. This will avoid the back-and-forth of e-mail conversation.

7. Take advantage of subject lines. If possible, put your question in the subject line, or your message. If that' not possible, make your subject line very descriptive so the recipient knows what your message is about. Here's another tip; create a set of codes with your coworkers and place them in the subject line to help them process and prioritize messages. For example, use "FYI" for informational messages. Use "AR" for action required and "URG'" for urgent messages.

8. Block time to answer your email and fight the temptation to check your email every few minutes. You will save yourself a lot of time and be far more productive.

9. Respond to messages when you open them so you only read them once. If the email requires an action step, schedule the action step and delete it from your inbox.

10. Set time aside in the morning and he evening to process your inbox. Shoot for a completely empty inbox. File message you need to keep and set reminders for messages that require you to follow up.

5 Ways to Use Facebook for Branding Print E-mail
Thursday, 10 May 2012 08:15

facebookbrandJust when you thought you'd mastered your Facebook marketing strategy, Facebook rolls out one of its biggest changes to date. Now that brands are switching over to Facebook's new Timelines layout, marketers are scrambling to learn how to leverage Facebook's newest face.

After a bit of research, I found five ways to use Facebook Timelines to promote your brand.

1. Apps for Timeline Now apps are helping businesses become more visible to the community. When Facebook users add an app, it will appear at the top of their page. All interactions with that app are published to their Timeline. Businesses can create their own apps for their brands to leverage this opportunity for customer interaction and increased visibility.

2. Facebook Actions Businesses will be happy to see that Facebook is giving users more options for how they interact with brands. Now your Facebook community can go beyond the Like by expressing that they "love," "want," or "own" a product. This feature will also help you identify current customers vs. potential ones, based on the expression.

3. The Cover Photo One of the most noticeable changes in Facebook's new appearance is the prominent cover photo across the top of pages and profiles. This 840 x 310 pixel, banner-like photo amounts to a lot of free advertising space to promote new products, promotions, events, and anything else creative marketers can think of.

4. More Prominent Posted Photos Besides the cover photo, photos in general are gaining prominence on Timeline. The new layout allows photos to take up more space than they did on walls, which makes them stand out more on your page. You can take advantage of this feature by sharing photos with your posts to attract more attention to them and to make them more engaging for users.

5. Storytelling Perhaps the best new feature of Timeline is that it's set up to tell a story. Since effective communicators tell stories about their brands, products and businesses, this feature fits perfectly into a marketing strategy. Think about your company's story, and how each of your posts fits into that larger story.

As with any changes in the marketing landscape, those businesses that adapt quickly and learn new ways of leveraging changes into opportunities will come out ahead. Start adapting your Facebook marketing strategy to the new Timeline layout, and let us know about any other ideas you've found for using Timeline to its fullest potential.



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