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Using Testimonials on Your Website - 1 of 2 Print E-mail
Thursday, 24 January 2013 09:11

Featuring user recommendations of your products (also known as "testimonials") on your site is an incredibly powerful way to legitimize your sales claims and offer social proof that encourages your visitors to convert into buyers.

According to – a leading source of data-driven internet marketing recommendations – testimonials are especially useful in a digital environment that's often fraught with "over-marketing":

"Today's consumers are fed up with exaggerated and unsubstantiated claims. It's far better to let someone else do your bragging — customers, partners, trade press, etc. Why? Because when the quality of information is debatable, today's consumers will always resort to the quality of the source."

How do you get testimonials from your clients? Simply ask for them!

To capture the best testimonials, use the results of your post-purchase follow-up to determine which customers are most satisfied with your products or services. Clearly, obtaining feedback from people who were disappointed with their purchases isn't going to result in the most persuasive testimonials!

Here's an example of how you might ask for a testimonial from a client...

"Hi Robert,

I'm so glad to hear that you're satisfied with your [product name] purchase! As a service to future buyers, I like to feature feedback from happy customers like you on my website.

If you're willing to share your experiences, please send back your responses to the following questions (or feel free to write your own message), along with a picture of you and a link to your website (if applicable)?

1. What problem were you facing that (my product) solved?

2. How much has (my product) increased your profits or income?

3. How much time or money has (my product) saved you?

4. Has (my product) made your life easier? How?

Thanks in advance!

Jessica the Store Owner"

Make it as easy as possible for your customer to give you feedback by asking targeted questions. Next week, we'll go over what to do with the testimonials you collect.

5 Handwriting Apps for Taking Notes on Your Tablet or Smartphone Print E-mail
Thursday, 17 January 2013 09:34

antipaper-notes-300x453Are you tired of tapping out words and sentences on your smartphone or tablet? Here are some handwriting apps for taking notes that may save you time and headache!

Notes Plus (iPad, $7.99): Few handwriting apps can top Notes Plus. Its powerful handwriting-recognition engine parses scrawl by fat fingers and slim styli alike, sharpens hastily drawn shapes, and enables you to edit notes or drag-and-drop whole sections to other areas.

Penultimate (iPad, 99 cents): If you don't need the extra features of Notes Plus, Penultimate is a highly regarded — and cheap — handwriting app that also happens to be an iPad exclusive.

Antipaper Notes (Android tablets, free; $5.49 upgrade available): Not every tablet sports Apple's iconic logo. Hordes of happy Android users say that Antipaper Notes is the best tablet-optimized handwriting app available for Google devices — and the basic version is free.

PenSupremacy (Android, $1.49): PenSupremacy offers a little more flexibility than Antipaper Notes. The app works on Android phones and tablets, for one thing, and it can export PDFs of your notes via email, Evernote, Facebook, and various other means.

WritePad (iOS, $3.99; Android, $9.99): WritePad doesn't even try to save your notes in shorthand. Basically, you scribble your notes on the screen, and when you pause WritePad converts them to text. Even better, the software adapts to your chicken scratch and grows more accurate the more you use it.

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