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Using Testimonials on Your Website - 1 of 2 Print E-mail
Thursday, 24 January 2013 09:11

Featuring user recommendations of your products (also known as "testimonials") on your site is an incredibly powerful way to legitimize your sales claims and offer social proof that encourages your visitors to convert into buyers.

According to – a leading source of data-driven internet marketing recommendations – testimonials are especially useful in a digital environment that's often fraught with "over-marketing":

"Today's consumers are fed up with exaggerated and unsubstantiated claims. It's far better to let someone else do your bragging — customers, partners, trade press, etc. Why? Because when the quality of information is debatable, today's consumers will always resort to the quality of the source."

How do you get testimonials from your clients? Simply ask for them!

To capture the best testimonials, use the results of your post-purchase follow-up to determine which customers are most satisfied with your products or services. Clearly, obtaining feedback from people who were disappointed with their purchases isn't going to result in the most persuasive testimonials!

Here's an example of how you might ask for a testimonial from a client...

"Hi Robert,

I'm so glad to hear that you're satisfied with your [product name] purchase! As a service to future buyers, I like to feature feedback from happy customers like you on my website.

If you're willing to share your experiences, please send back your responses to the following questions (or feel free to write your own message), along with a picture of you and a link to your website (if applicable)?

1. What problem were you facing that (my product) solved?

2. How much has (my product) increased your profits or income?

3. How much time or money has (my product) saved you?

4. Has (my product) made your life easier? How?

Thanks in advance!

Jessica the Store Owner"

Make it as easy as possible for your customer to give you feedback by asking targeted questions. Next week, we'll go over what to do with the testimonials you collect.

Top 10 New Years Business Resolutions Print E-mail
Friday, 28 December 2012 09:14

success failure_sign1. Learn how to delegate and do more of it.

There are so many things to do when you're running a small business, it's easy to delude ourselves that we need to do all of them. Then we wonder why we're so tired and frazzled and have no time to do anything else! Determine Your Personal Return on Investment, and decide to let someone else do some of the tasks for a change. Delegation is the key to a healthy work-life balance.

2. Promote your business regularly and consistently.

Too often the task of promoting a small business slips to the bottom of the to-do list in the press of urgent tasks. If you want to attract new customers, you have to make promotion a priority. Make a New Year's resolution to hire a marketing expert, or take the time to create a marketing plan on your own and follow through. 

3. Make business planning a weekly event.

Planning is vital if you want a healthy, growing business. Business planning lets you take stock of what worked and what didn't work, and helps you set new directions or adjust old goals. So why do it just once a year or once a quarter? Set aside time each week to review, adjust, and look forward - or even better, make business planning a part of each day. Not only will this help you avoid costly mistakes and stay on track, but you'll feel more focused and relaxed.

4. Learn something new.

What you choose to learn may be directly related to your business or completely unrelated. Learning something new will add to your skills and add a new dimension of interest to your life - another important part of achieving a healthy work-life balance. Depending on how you choose to learn, you may meet new and interesting people, who may become customers, colleagues, or friends. How will you find the time to learn something new? By delegating, remember?

5. Join a new business organization or networking group.

There's nothing like talking to other business people for sparking new ideas, refining old ones, and making contacts. Whether it's a group specifically designed for networking or an organization dedicated to a particular type of business, in person or over the internet, making the effort to be a part of a group will revitalize you and your business.

6. Give something back to your community.

There are all kinds of worthy organizations that make a difference in your community. Make a New Year's resolution to find a cause that matters to you, and give what you can. Make this the year that you serve on a committee, be a mentor, volunteer, or make regular donations to the groups in your community that try to make the place you live a better place. And those that give get. 

7. Put time for YOU on your calendar.

You can not forget how important it is to take the time to recharge and refresh yourself; a healthy work-life balance demands time out. All work and no play is a recipe for mental and physical disaster. So if you have trouble freeing up time to do the things you enjoy, write time regularly into your schedule to "meet with yourself" and stick to that commitment. If you won't invest in yourself, who will?

8. Set realistic goals.

Goal setting is a valuable habit - if the goals lead to success rather than distress. Make a New Year's resolution that the goals you set will be goals that are achievable, rather than unrealistic pipe dreams that are so far out of reach they only lead to frustration.

9. Don't make do; get a new one.

Is there a piece of equipment in your office that's interfering with your success or something that you lack that's making your working life harder? Whether it's an old fax machine that's a pain to use, or the need for a new employee to lighten your work load, make a New Year's resolution to stop putting off getting what you need. The irritation of making do just isn't worth it. 

10. Drop what's not working for you and move on.

All products aren't going to be super sellers, all sales methods aren't going to work for everyone, and all suppliers or contractors aren't going to be ideally suited to your business. If a technique or a product or a business relationship isn't working for you, stop using it. Don't invest a lot of energy into trying to make the unworkable workable. Move on. Something better will turn up.



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